The challenge:
Tim Hortons, a Canadian cultural icon and a giant in the fast-food industry, boasts a robust international presence while proudly preserving its Canadian heritage.

They required my team to help develop a strategy for an upcoming apparel launch.

The solution:
In collaboration with the Tim’s team, I helped develop a series of cohesive apparel collections, curated to capture the attention of Tim Hortons’ forward-thinking Millennial and Gen Z audience.
This project involved robust trend and customer analysis, thoughtful design development, and meticulous attention to detail to ensure the product was elevated, on trend and stayed true to the brand’s DNA.