Lucasfilm

Creative Direction/Apparel/Trend Analysis

 

The challenge:
Lucasfilm, founded by George Lucas in 1971, is best known for creating franchises such as Star Wars and Indiana Jones. The company has played a pivotal role in the entertainment industry, contributing to film, television, special effects, sound design, animation, and video games.

The challenge was to create an assortment featuring Lucasfilm branded graphics along with their most iconic IPs.

The solution:
A balance of trend driven logo items, detailed illustrations and IYKYK twists, the Lucasfilm collection offers a variety of designs for their broad target audience.
In close partnership with Lucasfilm and a talented team of graphic designers.

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