Gymshark Worldwide
Creative Direction/Branding/Apparel/Social Media/Marketing/Customer Engagement
The challenge:
A concept collection for Gymshark, an industry leader within the lifting community. The challenge was to expand the customer base and break the perception that Gymshark is only for bodybuilders, whilst elevating the product and building brand recognition.
Gymshark is on a journey to becoming a truly global brand with a goal of being the go-to active wear retailer for everyone, regardless of where they are on their personal fitness journey.
The solution:
A collection to celebrate the brand’s global expansion and a chance to pay homage to the loyal fan base across the world. This collection is designed to be worn in and outside of the gym. Using info graphic iconography, along with a modern typeface and focused color palette, this collection is a subtle nod to streetwear and can help expand the current graphic assortment, allowing Gymshark to build brand recognition and loyalty.
Using stylized photography of Earth’s rugged landscape, the marketing for this collection will emphasize the product strength and durability.
Creative direction, mood and color palette
The collection
The apparel features multi-hit modern graphics, reflective inks, trapped topographic patterns and streetwear inspired taping.
The fabric is the high quality people expect of Gymshark and the fit is physique enhancing.
Work hard, stay humble.
Using QR technology, customers can scan their product to unlock an exclusive area of the Gymshark app.
Users can access fitness data, compete in leagues with friends and family, track progress and post videos and images for feedback from the worldwide community.
Along with increasing the reach of the Gymshark community the QR concept boosts customer engagement and elevates the collection.
All it takes is all you’ve got.
To expand Gymshark’s eclectic customer base, the marketing support for the Worldwide collection features a variety of body types.
We will accompany customers on their fitness journey and be with them every step of the way.