The challenge:
Hollister teamed up with TikTok's superstar Charlie and Dixie D’Amelio to further connect with the teen customer. The challenge was to provide the sisters with trend direction and graphic designs, taking them on the journey through the design process.

The solution:
During several 'cocreate' video calls, I worked with Forbes Person of The Year 2020, Charli D'Amelio and her sister Dixie to create several trend driven collections. The record-breaking items helped establish a relationship between the influencers and Hollister, building foundations, which would later become the brand Social Tourist.