The owner of Wunderbar had a dream of opening a local, laid back establishment in the heart of German Village, Columbus, Ohio. Having the right branding was essential for this project.
I approached this challenge like I do all branding projects - by collaborating with the client, getting to know them and their business goals, then analyzing the market and target customer.

I aim to work with clients, not for clients. For that reason, I invite them to be involved in the process, building strong relationships along the way. Collaboration is key to achieving amazing results.

Below are graphic options, followed by the chosen design, signage, packaging and bar menu.