The challenge:
The Ultimate Fighting Championship is the premier organization in the world of mixed martial arts. Established in 1993, the UFC showcases fighters from diverse disciplines and has played a pivotal role in popularizing MMA as a mainstream sport.

The UFC has become a powerhouse in the sports industry with a robust apparel assortment available online and at events across the world. The challenge was to elevate their merchandise collections and increase the customer perception of the brand as a whole.

The solution:
After in-depth research into the target customer, I provided UFC’s Senior Director of Retail a concise trend deck and vision for the brand’s apparel collection. In collaboration with the UFC team I curated the following mini collection.